What is Meme Marketing and How is it different?

You must have heard about meme marketing emerging as a new form and marketing strategy. Memes act as a way of communicating ideas, behaviour and relatable content. The networking through all these ideas and relatable content are a way of connecting with people and selling your product or service. This is known as meme marketing. Although it is not possible that most of the brands succeed to perform this meme marketing strategy. Some of the very famous brands that use meme marketing as a strategy are Netflix, Zomato, Swiggy, Disneyplushotstar etc. 

Is Meme Marketing good enough?

According to statistics meme marketing is 14% more effective than email marketing. The CTR (Click-Through Rate) observed in meme marketing is much more than the email marketing. These meme marketing tools are an effective way to get reach and customer engagement. Tinder uses memes on the love life of the general public to communicate better with the audience. There are disadvantages and advantages of meme marketing, some of the disadvantages are that memes are short lived and there is always a chance of memes going out of trend and irrelevant.

What is needed to create a good Meme Market Strategy?

The key to creating a good meme marketing strategy is to not follow existing trends but to make trends. Meme marketing strategy requires understanding your audience’s humour and then aligning it with your brand’s tone to connect with the audience. Any brand incorporating mene strategy should always start by researching trending memes. Always remember that consistency is key because each and every meme whether good or bad can have a reach to it and post memes regularly while keeping content fresh and relevant. Make sure the memes are relatable and shareable, fostering engagement across platforms. Use popular cultural references but avoid crossing lines that could offend or alienate your audience. Experiment with formats like videos, GIFs, and images, and monitor performance through analytics to refine your approach. Memes should ultimately evoke emotions that align with your marketing goals.

What are some brands to refer to while applying meme marketing?

1. Semrush

Semrush enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. They use Twitter (now X) to promote their services.

2. Netflix

The US over-the-top (OTT) streaming provider Netflix offers paid video on demand. Mainly available in numerous languages, the service is available worldwide and distributes both bought and original films and TV series across all genres. They use Instagram, Netflix, and every other streaming or social media platform to promote their platform.

3.Canva

Canva is a graphic design platform that offers tools for making websites, presentations, social media graphics, and promotional items. They use twitter to promote their app through meme marketing.