animal matter to me
Since its inception in 2010, Animal Matters to Me (AMTM) has been on a mission to rescue, rehabilitate, and care for stray and abandoned animals. Inspired by compassion and driven by purpose, AMTM provides critical medical aid, shelter, and love to animals in distress. Located in Mumbai, this nonprofit organization has transformed the lives of thousands of animals, giving them a second chance at life. Whether it’s sterilization drives, emergency rescues, or long-term care, AMTM is a sanctuary for our furry friends, striving to create a world where every animal is valued and protected.
Work Done
Website Development | Graphic Designing
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The Storyline
The video, enhanced with professional videography and thoughtful photography, successfully highlighted AMTM’s dedication and impact, resonating with a wide audience and increasing engagement from donors and volunteers.
Whether you’re a nonprofit like AMTM or a brand seeking impactful marketing, our expertise in videography, photography, and storytelling can bring your vision to life. Let’s make it unforgettable!
The Challenge
The Research
To create an impactful video, we delved into:
The primary challenges faced by stray animals in urban areas, such as lack of medical care and shelter.
The motivations of donors and volunteers, understanding what drives them to support animal welfare organizations.
Visual storytelling techniques in videography evoke empathy and inspire action.
The Solution
We designed a video that tugged at heartstrings and moved viewers to act:
Compelling Storytelling:
Ganesh Nayak’s narration lent a personal and emotional touch, making the story relatable and inspiring.
Transparent Impact:
By showcasing the AMTM property and the care provided to animals, we built trust and credibility among viewers.
Clear Call-to-Action:
The video emphasized the importance of donations and volunteering, providing viewers with straightforward ways to contribute to the cause.