● Pay-Per-Click (PPC) Advertising
● Search Ads - Get in front of high-intent customers at the right time on Google Search
● Display ads - Reach customers across three million sites and apps with engaging creative
● Shopping ads - Showcase your products to shoppers as they explore what to buy
● Video ads - Reach viewers on YouTube and get conversions
● App ads - Drive downloads and grow engagement for your app
● Performance Max - Reach audiences across all of Google with a single campaign.
● Demand Gen - Drive demand and conversions on YouTube, Discover, and Gmail with image and video ads

● Awareness Show your ads to people most likely to remember them.
● Traffic Send people to a destination, such as your website, app, Instagram profile, or Facebook event
● Engagement Get more messages, and purchases through messaging, video views, post engagement, Page likes, or event responses.
● Leads Collect leads for your business or brand.
● App promotion Find new people to install your app and continue using it.
● Sales Find people who are likely to purchase your product or service.

● Reach Maximize your reach.
● In-Stream Video Pair your video with Premium Content
● Video Views Get People to watch your video
● App Installs Get People to install your app
● Website Click Drive traffic to your Website or business
● Engagement Drive traffic to engage with your posts
● Followers build an Audience for your account
● App re-engagement Get people to take action in your app.

● Standard pins Get your promoted pins
● Video pins Get your promoted Video pins
● Premiere spotlight Get promoted Spotlight Video pins
● Carousel pins Get promoted carousel pins
● Shopping pins Get promoted Shopping pins
● Collection pins Get promoted Collection pins
● Quiz pins allow people to poll you directly inside the pin.
● Showcase Ads Get promoted by displaying multiple Pins

● Awareness Show your ads to people who are most likely to remember them.
● Website Visits Send people to a destination, such as your website, app, Instagram profile, or Facebook event
● Engagement Get more messages, and purchases through messaging, video views, post engagement, Page likes, and responses.
● Leads Collect leads for your business or brand.
● App promotion Find new people to install your app and continue using it.
● Website Conversion Find people who are likely to purchase your product or service.

● Awareness Show your ads to people who are most likely to remember them.
● Website Visits Send people to a destination, such as your website, app, Instagram profile, or Facebook event
● Engagement Get more messages, and purchases through messaging, video views, post engagement, Page likes, or event responses.
● Leads Collect leads for your business or brand.
● App Install Find new people to install your app and continue using it.
● Website Conversion Find people who are likely to purchase your product or service.