Bizarre Digital Marketing Trends You Won’t Believe Are Real

Brands exist in a strange digital marketing world where every ad campaign is either bizarre or a total fail; there is no in between. Have you ever scrolled through your feed and wondered, “Did I just watch a green owl scaring me to learn languages?” If you have, then welcome to the weird world of algorithms, where each and every funny, witty, and weird creativity shows progress. The recent digital marketing trends are moving forward to capture the audience’s attention by being bizarre. Let us look at some bizarre digital marketing trends that you won’t believe are real.

Brand collaboration with Virtual Influencer 

Have you ever wondered about an influencer who is virtual and not real? This is not a joke; brands collaborate with virtual influencers. You must be wondering what virtual influencers are. Well, to give you a short but brief definition, virtual influencers are human-like characters that are not real but AI-generated. They don’t exist in the real world, but they live life on social media as a normal human being. They also have the social life of a normal human being. Some examples of virtual influencers are Lil Miquela, Knox Forest, Thalassya, etc. Isn’t this a bizarre digital marketing strategy?

Squatty potty 

Squatty Potty is a family-owned company from Utah. They are known for transforming the conversation around bathroom health with their innovative toilet stools that promote a natural squatting position. Aiming to make discussions about digestive health more approachable, the brand employed a unique and humorous marketing strategy that turned an awkward subject into something memorable.

Talking about their bizarre digital marketing strategy, central to their campaign was a viral video featuring a unicorn, which cleverly showcased the benefits of their product in a fun way. This strategy allowed Squatty Potty to establish their brand image and use it in a relatable way.

The results of this campaign were on the positive side. This campaign led to a 400% increase in retail sales at Bed Bath & Beyond and a 600% boost in online sales. This weird marketing campaign helped people normalise health-related topics.

IKEA pee on this ad

Ikea launched one of the most unique female-focused marketing initiatives of the year with the catchy slogan, “Peeing on this ad could change your life.”
Ikea made a groundbreaking announcement by inviting women to physically use their peeing pad in their advertisement: those who tested positive for pregnancy would receive a 50% discount on baby cribs. To the surprise and joy of its female audience, the Swedish agency Akestam Holst and Mercene Labs collaborated to create this novel approach, which included technology similar to that used in pregnancy tests.

The commercial created a lot of talk and sparked conversations among celebrities as well as on social media. It caused a tidal wave of enthusiasm and turned into one of the biggest sales on Scandinavian baby furniture ever.

Conclusion

These are all the weird marketing campaigns or strategies that came into our minds while penning this blog down. Let us know how you found the blog.